The Triangle's Care Consultants for the Aging  


Morgan Lamphere, SearStone

Morgan Lamphere, the face of Searstone and the Director of Sales and Marketing loves her job. "Every day is a gift," she beams."The perspective you gain working with seniors is incredible."

A graduate of The Ohio University, with a degree in journalism, Morgan began her career as a reporter, and gravitated towards stories about seniors. She realized she could not be an objective reporter, as she got very involved in the story, and just wanted to help the seniors.

Nine years ago, Morgan got her wish and went to work at Sunrise Senior Living. In 2008, she joined Searstone, a continuing care retirement community (CCRC) in Cary, where she oversees all operations and marketing.

Under construction after jumping through all the hoops of certifying a new community, Searstone is a luxurious CCRC, complete with all the amenities and all levels of healthcare. In addition, the surrounding area is an easy walk to shopping, dining and the like.

The typical resident is approximately 70 years old (62 year old minimum); owns their own home; has usually been retired for about ten years; and is possibly facing future health issues. The first phase comprises 169 units, 38 estate homes and 131 apartments.

Morgan's biggest hurdle is getting seniors to commit, not just to Searstone, but to "a whole different animal;" a new lifestyle. "I have to open their eyes so they can see the potential and understand the value in living in a retirement community.They have to let go of the house stuff, and embrace the intangibles, the community and social aspects that become a launching pad." As with all CCRCs, finances are always a consideration.

The overall costs of living at home, possibly with in-home care, need to be weighed vs. the cost of living in a CCRC. "Additionally, seniors need to realize that Long Term Care Insurance and CCRCs are a great partnership," says Morgan. The insurance can often make the difference in making the cost affordable.

Some of the soon-to-be homeowners at Searstone have been with Morgan from the beginning, the brave ones that five years ago committed to an empty field. Today, with a scheduled move-in date of November 2013, they are Morgan's friends, who are about to embark on their next adventure.

Continuing Care Retirement Community
Morgan Lamphere

106 Walker Stone Drive
Cary, NC 27513
(919) 466-9366

Article written by Susie Woodworth of Assisted Living

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